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OPTIMUS 3.0 › Beauty and personal care

Your beauty and personal care business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For beauty and personal care, the analysis is tuned to beauty salon, barbershop, nails and aesthetics and spa and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Beauty and personal care categories it understands

Formats rising in the sector

Before and after, no filter

Carousel or reel

A 3-step routine

20 s video

What to ask for at your first appointment

Explainer short

This month's trend in the chair

Reel

Sounds that suit it: high-energy: melodic house, Latin pop, quick transitions. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In beauty and personal care, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a beauty and personal care business track?

In beauty and personal care, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in beauty and personal care?

The fastest-rising formats in the sector are: before and after, no filter (carousel or reel); a 3-step routine (20 s video); what to ask for at your first appointment (explainer short); this month's trend in the chair (reel). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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