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OPTIMUS 3.0 › Retail and stores

Your retail and stores business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For retail and stores, the analysis is tuned to online store, grocery store, hardware store and electronics and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

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Retail and stores categories it understands

Formats rising in the sector

Unboxing what just arrived

Reel

Three products that sell out

Carousel

How we pack your order

Short

Deal of the week

Story or reel

Sounds that suit it: warm and close: lo-fi, bossa, acoustic folk. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In retail and stores, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a retail and stores business track?

In retail and stores, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in retail and stores?

The fastest-rising formats in the sector are: unboxing what just arrived (reel); three products that sell out (carousel); how we pack your order (short); deal of the week (story or reel). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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