OPTIMUS 3.0Español

OPTIMUS 3.0 › Music and arts

Your music and arts business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For music and arts, the analysis is tuned to artist or band, recording studio, record label and music producer and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Music and arts categories it understands

Formats rising in the sector

Inside the studio

Session reel

A challenge on the song's hook

TikTok

A live clip

Short

The story behind the work

Carousel

Sounds that suit it: festive: slow reggaeton, afrobeat, indie cumbia. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In music and arts, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a music and arts business track?

In music and arts, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in music and arts?

The fastest-rising formats in the sector are: inside the studio (session reel); a challenge on the song's hook (tikTok); a live clip (short); the story behind the work (carousel). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

Other sectors