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OPTIMUS 3.0 › Technology and software

Your technology and software business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For technology and software, the analysis is tuned to software (SaaS), mobile app, development agency and cybersecurity and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Technology and software categories it understands

Formats rising in the sector

A 20-second product demo

Screen recording

One problem and how it gets solved

Short case study

This month's release, explained

Short

Behind the team

Carousel

Sounds that suit it: clean and explanatory: soft beats, restrained electronica, pulsing piano. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In technology and software, Instagram, TikTok and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a technology and software business track?

In technology and software, the audience is usually on Instagram, TikTok and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in technology and software?

The fastest-rising formats in the sector are: a 20-second product demo (screen recording); one problem and how it gets solved (short case study); this month's release, explained (short); behind the team (carousel). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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