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OPTIMUS 3.0 › Organizations and community

Your organizations and community business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For organizations and community, the analysis is tuned to nonprofit, foundation, church or faith community and local government and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Organizations and community categories it understands

Formats rising in the sector

An impact story

Testimonial reel

How to help in 3 steps

Carousel

What we did this month

Video recap

Upcoming event

Story

Sounds that suit it: emotional: piano, bright acoustic, soft strings. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In organizations and community, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a organizations and community business track?

In organizations and community, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in organizations and community?

The fastest-rising formats in the sector are: an impact story (testimonial reel); how to help in 3 steps (carousel); what we did this month (video recap); upcoming event (story). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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