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OPTIMUS 3.0 › Food and drink

Your food and drink business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For food and drink, the analysis is tuned to restaurant, coffee shop, bakery and pastry and bar and cocktails and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Food and drink categories it understands

Formats rising in the sector

The signature dish in slow motion

9 to 12 s reel

A day behind the bar or in the kitchen

First-person vlog

What to order on your first visit

Carousel or short

A quick house recipe

30 s video

Sounds that suit it: warm and close: lo-fi, bossa, acoustic folk. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In food and drink, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a food and drink business track?

In food and drink, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in food and drink?

The fastest-rising formats in the sector are: the signature dish in slow motion (9 to 12 s reel); a day behind the bar or in the kitchen (first-person vlog); what to order on your first visit (carousel or short); a quick house recipe (30 s video). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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