Pets categories it understands
- Veterinary clinic
- Dog grooming
- Pet store
- Dog training
- Pet daycare and boarding
- Dog walking
- Pet food
Formats rising in the sector
A grooming transformation
Reel
Reaction of the day
Short
A tip from the vet
Short video
Meet the clients
Carousel
Sounds that suit it: warm and close: lo-fi, bossa, acoustic folk. OPTIMUS only suggests commercially licensed tracks for business accounts.
- #dogsoftiktok
- #petgrooming
- #catsoftiktok
- #vetlife
- #puppy
Where your audience is
In pets, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.
Frequently asked questions
Which networks should a pets business track?
In pets, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.
What content works in pets?
The fastest-rising formats in the sector are: a grooming transformation (reel); reaction of the day (short); a tip from the vet (short video); meet the clients (carousel). OPTIMUS checks every week which topics and sounds are rising for your specific category.
How are the accounts connected?
With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.
How much does it cost?
There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.
Other sectors
- Food and drink
- Fashion and accessories
- Beauty and personal care
- Health and wellness
- Sport and fitness
- Real estate and construction
- Education and training
- Technology and software
- Professional services
- Automotive and transport
- Travel and hospitality
- Events and celebrations
- Music and arts
- Media and creators
- Retail and stores
- Home services
- Industry and B2B
- Organizations and community
- Personal brand