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OPTIMUS 3.0 › Travel and hospitality

Your travel and hospitality business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For travel and hospitality, the analysis is tuned to hotel, hostel, travel agency and tours and experiences and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Travel and hospitality categories it understands

Formats rising in the sector

What to do in 24 hours

Itinerary reel

Inside the room

Walkthrough

A spot nobody knows

Short

What the trip really costs

Carousel

Sounds that suit it: warm and close: lo-fi, bossa, acoustic folk. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In travel and hospitality, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a travel and hospitality business track?

In travel and hospitality, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in travel and hospitality?

The fastest-rising formats in the sector are: what to do in 24 hours (itinerary reel); inside the room (walkthrough); a spot nobody knows (short); what the trip really costs (carousel). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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