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OPTIMUS 3.0 › Education and training

Your education and training business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For education and training, the analysis is tuned to academy, language school, online courses and tutoring and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Education and training categories it understands

Formats rising in the sector

A useful lesson in 45 s

Educational short

A student's before and after

Testimonial

Three mistakes everyone makes

Carousel

A day in class

Reel

Sounds that suit it: clean and explanatory: soft beats, restrained electronica, pulsing piano. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In education and training, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a education and training business track?

In education and training, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in education and training?

The fastest-rising formats in the sector are: a useful lesson in 45 s (educational short); a student's before and after (testimonial); three mistakes everyone makes (carousel); a day in class (reel). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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