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OPTIMUS 3.0 › Health and wellness

Your health and wellness business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For health and wellness, the analysis is tuned to clinic, dentistry, psychology and nutrition and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Health and wellness categories it understands

Formats rising in the sector

Myths and facts in 30 s

Short with an expert

What happens at a first visit

Explainer video

Signs it is time to book

Carousel

A day at the clinic

Short vlog

Sounds that suit it: clean and explanatory: soft beats, restrained electronica, pulsing piano. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In health and wellness, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a health and wellness business track?

In health and wellness, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in health and wellness?

The fastest-rising formats in the sector are: myths and facts in 30 s (short with an expert); what happens at a first visit (explainer video); signs it is time to book (carousel); a day at the clinic (short vlog). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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