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OPTIMUS 3.0 › Media and creators

Your media and creators business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For media and creators, the analysis is tuned to content creator, podcast, youTube channel and photographer and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Media and creators categories it understands

Formats rising in the sector

The strongest clip of the episode

Vertical short

How it was made

Behind the scenes

Replying to a comment

Reply video

Weekly recap

Carousel

Sounds that suit it: high-energy: melodic house, Latin pop, quick transitions. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In media and creators, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a media and creators business track?

In media and creators, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in media and creators?

The fastest-rising formats in the sector are: the strongest clip of the episode (vertical short); how it was made (behind the scenes); replying to a comment (reply video); weekly recap (carousel). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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