OPTIMUS 3.0Español

OPTIMUS 3.0 › Real estate and construction

Your real estate and construction business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For real estate and construction, the analysis is tuned to real estate agent, developer, property management and remodeling and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Real estate and construction categories it understands

Formats rising in the sector

A 30-second home tour

Reel with price on screen

What it costs to live in this neighborhood

Explainer video

First-time buyer mistakes

Carousel

Before and after a build

Short

Sounds that suit it: cinematic and elegant: wide electronica, late-night jazz, strings. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In real estate and construction, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a real estate and construction business track?

In real estate and construction, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in real estate and construction?

The fastest-rising formats in the sector are: a 30-second home tour (reel with price on screen); what it costs to live in this neighborhood (explainer video); first-time buyer mistakes (carousel); before and after a build (short). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

Other sectors