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OPTIMUS 3.0 › Home services

Your home services business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For home services, the analysis is tuned to cleaning, plumbing, electrical and landscaping and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Home services categories it understands

Formats rising in the sector

Before and after a job

Satisfying reel

A quick fix you can do yourself

Short

What it really costs

Carousel

Signs you need a pro

Short video

Sounds that suit it: clean and explanatory: soft beats, restrained electronica, pulsing piano. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In home services, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a home services business track?

In home services, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in home services?

The fastest-rising formats in the sector are: before and after a job (satisfying reel); a quick fix you can do yourself (short); what it really costs (carousel); signs you need a pro (short video). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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