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OPTIMUS 3.0 › Personal brand

Your personal brand business on social media, measured and explained

OPTIMUS 3.0 is the FOCOw service that brings every account a business runs onto one screen. For personal brand, the analysis is tuned to consultant, coach, speaker and author and the rest of the sector: it compares you with benchmarks in the same niche, suggests the formats and sounds that are rising, and ends each month with concrete actions.

See the dashboardRequest OPTIMUS

Personal brand categories it understands

Formats rising in the sector

One idea in 30 s

Talking to camera

My most expensive mistake

Personal story

Answering a question from the audience

Short

A day at work

Vlog

Sounds that suit it: emotional: piano, bright acoustic, soft strings. OPTIMUS only suggests commercially licensed tracks for business accounts.

Where your audience is

In personal brand, TikTok, Instagram and YouTube carry the most weight. The OPTIMUS overview splits followers, reach, engagement and spend by network in a single pie chart, and the campaigns tab brings Meta, TikTok, Google and LinkedIn ads together.

Frequently asked questions

Which networks should a personal brand business track?

In personal brand, the audience is usually on TikTok, Instagram and YouTube above all. OPTIMUS tracks those and any other network the brand uses (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads) and shows in a pie chart how much each one contributes.

What content works in personal brand?

The fastest-rising formats in the sector are: one idea in 30 s (talking to camera); my most expensive mistake (personal story); answering a question from the audience (short); a day at work (vlog). OPTIMUS checks every week which topics and sounds are rising for your specific category.

How are the accounts connected?

With the username, the profile link or the website address, where OPTIMUS finds the profiles on its own. That starts the public analysis; once the owner authorizes the account with read-only access, reach, audience and ad spend are added. OPTIMUS never posts or spends.

How much does it cost?

There is a free audit with public data. Plans go from US$49 a month for one brand to US$349 a month for agencies with fifteen brands and weekly reports.

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